Direct mail is an approach to communication in which a business sends materials directly to their customers, clients, or other interested parties, usually via email. Direct mail originated with traditional paper mail such as flyers and brochures. In more recent years, direct mail in Asheville, NC has come to be associated with email, which is much faster and less expensive than paper mail.
Direct Mail vs. Social Media
Direct mail and social media are two of the most popular ways to get your message out to the world. Each has its advantages and disadvantages, so let’s take a look at how they stack up against each other.
Direct Mail
Advantages: Inexpensive it’s easy to send out massive amounts of direct mail for a fraction of the cost of social media ads or email marketing campaigns. You don’t need a large budget for this type of marketing, so it can be a good way to test the waters with a new product or service before investing heavily in advertising.
Personalized – Direct mail allows you to target specific groups of people based on their interests, demographics and geographic location. This is important because you want to make sure that your message resonates with your target audience before sending it out into the world. You may have noticed some companies sending out personalized letters (or postcards) asking questions like “How was your weekend?” or “Did you enjoy our last blog post?” These are great examples of how direct mail can help build relationships with customers who aren’t necessarily ready to buy yet but might become future customers if they know more about what you do and how can you ease their life from your product.
Direct mail still works with a little tweaking
Just because the world is moving online, it doesn’t mean that direct mail in Asheville, NC is dead. In fact, with a little tweaking (and more than a few changes to your mailing list), you can make direct mail work for you today. Here are a few tips to get started:
Change the copy: Change your copy to reflect your audience. If they’re young professionals accustomed to receiving texts and emails, then change up your messaging. Make it conversational, shorter and less formal if possible.
Add an offer: You don’t have to go overboard here, but adding in an offer of some kind will help increase response rates. For example, if you’re selling subscriptions for a magazine or newspaper, offer buyers two free issues with their purchase or offer them something like a discount on shipping charges or other small perks that will make them feel good about buying from you.