Marketing with the help of digital electronics such as computers, the internet, smartphones, etc. is called Digital Marketing. In practice, Digital Marketing refers to marketing that uses digital campaigns for promotional connotations. With more than 3.9 billion internet users, Digital Marketing is increasing at a rapid rate. As a marketer, it is important to take advantage of the billions of internet users & engage them in your sites so they eventually end up buying your products.
What is Digital Marketing?
Also known as local online Marketing, Digital Marketing is any type of marketing campaign that happens on an online platform. Not only do emails, but social media & web-based advertising also comes under Digital Marketing but textual & multimedia messages are also a form of this.
Categories of Digital Marketing
- Social Media Marketing
As per 2021 data, more than 4.48 billion people use Social Media in one way or the other. Social Media Marketing means generating awareness in the masses & engage people in online discussions. Some brands collaborate with celebrities and get their product marketed.
- Pay-per-Click Marketing
This means creating an advertisement and getting paid each time a person clicks on the link. Whenever a spot is empty on a site, the browser fills it with the advertisement based on an instant auction. Some algorithms prioritize these advertisements based on some factors,
- Quality of ad
- Keyword applicability
- Bid portion
- Affiliate Marketing
Affiliate Marketing is a type of Digital Marketing where an individual earns money by promoting another’s business. This is getting popular among the youth with each passing day as it’s an easy way to earn some money. The primary step here is to build connections with the people.
- Email Marketing
Email Marketing is simple, you send a promotional email and hope that the person clicks & buys the product. Here, the key to success is to make sure that your emails are wanted.
Thus, Digital Marketing should be one of the prime concerns of today’s marketers. The level of personalization this medium offers is incredible. As you will learn to embrace the possibilities of Digital Marketing, you’ll realize its importance in making your business a success.